Hey Stranger

Hello Stranger

Hey Stranger

I design data-driven SaaS products. Whilst wearing many hats, I am involved in the full product lifecycle from strategy to impact to daily UX/UI design. My latest work includes deep building analytical dashboards, creating data mapping workflows and designing with automation.

Gif of Kelly Chen digital designer presenting to a room of people

Speaking at a conference in Glasgow

Get to know me

Let's break the ice and get to know me better professionally and personally.

(Click to get started)

8+ years UX/UI expertise

Recognition and award

Started off as a graphic designer

An image of branding colours for an accesible company called altogether travels

Started off as a graphic designer

Favourite tools

Icons of framer, AI and notion which notes Kelly Chen's interests

Favourite tools

Interests

a collage of photography, of light, a jellyfish and architecture

Interests

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

Whilst wearing the hats of product owner, product designer and team lead, I came up with the solution to reduce admin chores so that users can free up time that was spend on admin work.

Explore case study

A screenshot of UI on Conveya's webapp with the automation templates

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

Whilst wearing the hats of product owner, product designer and team lead, I came up with the solution to reduce admin chores so that users can free up time that was spend on admin work.

Explore case study

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

Whilst wearing the hats of product owner, product designer and team lead, I came up with the solution to reduce admin chores so that users can free up time that was spend on admin work.

Explore case study

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

Whilst wearing the hats of product owner, product designer and team lead, I came up with the solution to reduce admin chores so that users can free up time that was spend on admin work.

Explore case study

Testimonials

Find out what it's like to work with me from what people has said.

Testimonials

Find out what it's like to work with me from what people has said.

Ross W
Designer @ Conveya
She is an incredibly talented designer with strengths across both UI design and UX research, always bringing a sharp analytical approach to every project. On top of that, Kelly consistently brought a positive perspective, even when faced with complex challenges that seemed like a tough nut to crack, definitely someone I'll miss working with.
Paul D.
Drector @ Conveya
She is an exceptional designer, project manager and researcher. Her professionalism is second to none. Whenever Kelly took on a task she would put her full focus, attention and effort into it, regardless of how big or small the task was.

If I had a challenging client with complex needs I would go to Kelly for support, she was often my emergency call! I would be happy to give a more details if needed.
Mark A.
Team Lead @ Exterity
Kelly always surprises me with her unique approach to problems. She always tailors her way of working to what is best for the product.

She's always so eager to understand the entire product eco-system even if it's not in her job specs.
Vaida M
Designer @ Conveya
I’ve seen Kelly consistently elevate design work from idea to strategic impact, combining rigorous research and analysis with an exceptional sense of organisation (her Notion setups are legendary).

She has a rare talent for translating insights into meaningful impact, ensuring that every design decision is both purposeful and effective. Strategic, thoughtful, and disciplined, she is exactly the kind of designer who drives lasting value.

Ross W
Designer @ Conveya
She is an incredibly talented designer with strengths across both UI design and UX research, always bringing a sharp analytical approach to every project. On top of that, Kelly consistently brought a positive perspective, even when faced with complex challenges that seemed like a tough nut to crack, definitely someone I'll miss working with.
Paul D.
Drector @ Conveya
She is an exceptional designer, project manager and researcher. Her professionalism is second to none. Whenever Kelly took on a task she would put her full focus, attention and effort into it, regardless of how big or small the task was.

If I had a challenging client with complex needs I would go to Kelly for support, she was often my emergency call! I would be happy to give a more details if needed.
Mark A.
Team Lead @ Exterity
Kelly always surprises me with her unique approach to problems. She always tailors her way of working to what is best for the product.

She's always so eager to understand the entire product eco-system even if it's not in her job specs.
Vaida M
Designer @ Conveya
I’ve seen Kelly consistently elevate design work from idea to strategic impact, combining rigorous research and analysis with an exceptional sense of organisation (her Notion setups are legendary).

She has a rare talent for translating insights into meaningful impact, ensuring that every design decision is both purposeful and effective. Strategic, thoughtful, and disciplined, she is exactly the kind of designer who drives lasting value.

Ross W
Designer @ Conveya
She is an incredibly talented designer with strengths across both UI design and UX research, always bringing a sharp analytical approach to every project. On top of that, Kelly consistently brought a positive perspective, even when faced with complex challenges that seemed like a tough nut to crack, definitely someone I'll miss working with.
Paul D.
Drector @ Conveya
She is an exceptional designer, project manager and researcher. Her professionalism is second to none. Whenever Kelly took on a task she would put her full focus, attention and effort into it, regardless of how big or small the task was.

If I had a challenging client with complex needs I would go to Kelly for support, she was often my emergency call! I would be happy to give a more details if needed.
Mark A.
Team Lead @ Exterity
Kelly always surprises me with her unique approach to problems. She always tailors her way of working to what is best for the product.

She's always so eager to understand the entire product eco-system even if it's not in her job specs.
Vaida M
Designer @ Conveya
I’ve seen Kelly consistently elevate design work from idea to strategic impact, combining rigorous research and analysis with an exceptional sense of organisation (her Notion setups are legendary).

She has a rare talent for translating insights into meaningful impact, ensuring that every design decision is both purposeful and effective. Strategic, thoughtful, and disciplined, she is exactly the kind of designer who drives lasting value.

Case studies, portfolio bits and blogs

Find out what it's like to work with me from what people has said.

Case studies, portfolio bits and blogs

Find out what it's like to work with me from what people has said.

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

This is a feature description spanning a couple of lines.

Case study

UX/UI

Badge5

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

This is a feature description spanning a couple of lines.

Case study

UX/UI

Badge5

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

This is a feature description spanning a couple of lines.

Case study

UX/UI

Badge5

Well this is awkward but I ran out of content …
but I ship something new all the time. Come back soon!

Hey Stranger

Hey Stranger

Hello Stranger

Hey Stranger

Get to know me

Get to know me

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

Testimonials

Testimonials

Case studies, portfolio bits and blogs

Case studies, portfolio bits and blogs

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

Case study: How I designed automations to reduce up to 50% time spent on mindnumbing admin chores

21% decrease of new clients contacting the help desk to ask for additional support in setup and configuration tasks.

Coming soon

21% decrease of new clients contacting the help desk to ask for additional support in setup and configuration tasks.

21% decrease of new clients contacting the help desk to ask for additional support in setup and configuration tasks.