Mercedes launched a range of new electric vans which have improved battery power. They are eager to push the boundaries with an innovative and unconventional approach to sales.
There has been an increase of new van users that want an alternative lifestyle adopted by many nomads looking to live a basic lifestyle, while being able to travel the world with freedom and ease. Simply put, they want to be more connected to the world and to nature.
The logo and branding feature natural elements, such as mountains and lightening, to emphasize the van's connection to nature. The typography is modern and bold, reflecting the van's advanced technology and sleek design.
Website and social media campaigns
